Examining E-Commerce Satisfaction and Sales Growth Considering the Role of Trust in Social Commerce

In this study, e-commerce satisfaction and sales growth by considering the role of trust in social commerce are examined. a trust-based environment, tools such as coercion to secure trades lose their effectiveness. Instead, people willing pay back believe honesty. Trust fosters market work, increases willingness individuals interact collaborate with groups, provides thriving network voluntary gatherings. Trust, on other hand, affects person's satisfaction, purchase intention, buying behavior. This study is conducted examine commerce. Therefore, model proposed achieve main goal using structural equation modeling (SEM). The hypotheses then tested Amos 22spss software. inferential statistics section, normal distribution variables first examined Smirnov-Kolmogorov test. Since significance level all higher than 0.05, it can be claimed that normally distributed. factor analysis sample adequacy KMO Bartlett's software regression SPSS